URL BUILDER – Learn Manual Tagging – Google Analytics

Avatar Arpit Khurana | January 30, 2018

Learn Manual Tagging In Google Analytics. Track Any Incoming Link.

So let’s say you are running a Facebook campaign with three different ad copies and you want to track which ad copy is driving the most clicks and conversions. Or you’re a running an email campaign and you want to track. The above button in the template gets more clicks or the lower button.

URL Builder is this amazing tool through with you can precisely track any link.

Let’s dive right into it.

Hi guys, I am Arpit and this post is about URL Builder. This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. After this post you will be able to track any custom campaign or any incoming link to your site.

Some practical application of URL builder is as follows:-

  • Compare different traffic sources with each other to determine which is most effective.
  • Precisely track non Google campaigns like Bing, Facebook, Twitter, LinkedIn, Email, or any custom media campaign
    in Google Analytics.
  • Determine which placement, targeting, keyword, template or ad copy is performing the best.
  • Track how your affiliates or referrals are performing.

Let’s understand it through this example,

So I created these 3 URL’s using URL Builder Tool….. I will explain these parameters later in the post.
Now all I need to do is use these URL’s as final destination URL in each ad copy used for the Facebook campaign. That’s all now when you check your Google Analytics report it would show up a lot more data than it shows by default. Which is crucial for you to optimize your entire campaign.

So let’s talk about What all you can track.

These are five campaign parameters that you can track.

1. Campaign Source

Now source is the website from which the traffic is coming. Example – Facebook, YouTube, Pinterest, Yourstory, Quora or any website you want to track. In case of an email campaign source could be the name of your newsletter – like December newsletter or spring sale etc.

2. Campaign Medium

Now remember guys medium is always bigger than the source. If the source is Facebook medium is social, if the source is Bing medium could be organic, if the source is Quora medium could be referral.

3. Campaign Name

Now this could be used to specific a product promotion or strategic campaign. Or it could simply be used to easily identify your campaign in Google Analytics Reports.

4. Campaign Term

For example,

Campaign Term can be used to determine the keyword used in a search campaign or it can be used to identify the targeting method used in a display campaign. In case of an email campaign it can be used to determine which link was clicked in the email template.

5. Campaign Content

Whereas campaign content can be used to differentiate between email templates or ad copies in a Facebook campaign.

Campaign Source
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google
Campaign Medium
Use utm_medium to identify a medium such as email, social or cost-per- click.
Example: cpc
Campaign Name
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
Campaign Term
Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes
Campaign Content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink

Now to build your URL’s you can simply go to the URL Builder tool. Fill in this information, At the bottom you will see your custom URL. Happy Tracking.

Written by Arpit Khurana

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