Intelisys :- 5,000 - 20,000+ Organic Visitors in 1 Year
Intelisys is a SEBI registered investment and trading company providing well researched calls in all market segments. The company has over 15,000 paying clients. They have generated a combined return of 272% in all segments for their clients since October 2019.
Background:
In March 2017, I met Ankush Jain, the co-founder, in a digital marketing course I taught. In september 2020, they needed help with growing their brand awareness, increasing sales and wanted to understand user acquisition channels. We analyzed their competitors and market, then created a plan to drive users from organic blog content and YouTube videos.
Growth Strategy & Results:
I began by redesigning the UI/UX of the company’s main website and the subdomain through which they sell stock research. We streamlined the content creation process scaling it up to 6 YouTube videos in a week.
10,000+ Paid Monthly YouTube Subscribers :-
One of the major business objectives was to increase the YouTube subscribers. We gained about 800 subscribers per month organically.
We then started running YouTube discovery ads for more visibility. Using keyword targeting, we generated 10 million+ impressions, 1 million+ views, and over 10,000 recurring monthly subscribers.
4x Revenue in 3 months :-
Revenue growth was another major business objective. We ran two campaigns to achieve this.
The first campaign used a free webinar to sell our services. We drove paid traffic to the webinar registration page from major social platforms like YouTube, Facebook & Instagram. We generated about 100 registrations per week initially, and gradually increased this to about 500 per week, with a conversion rate close to 8%.
In the second campaign we decided to send the traffic directly on the tool from where people could buy the services. We ran this campaign on Facebook & Instagram generating more than 10,000 monthly clicks with a conversion rate of about 4%.