Digital Marketing

All You Need to Know About Snapchat Marketing

Backed by video streaming and live engagement, Snapchat is the next frontier in digital marketing. It is a platform with short, trendy, informative and impressively engaging videos. In short, Snapchat brings to the table for every marketer the perfect platform to gain undivided attention from their direct audience. However, in order to start, consolidate and …

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6 Super Savvy Strategies for Marketing a Business Online

Putting up a website and making it social is not the only thing you are going to do while marketing your business. Yes, social media marketing does leverage a business to a commanding position… but there is more to making a resounding impact with business online. A little insight comes from the online marketing courses …

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Top 10 Books Every Marketer Should Read

As you must have heard about the booming digital marketing field, the curiosity would be driving you to check on the digital marketing books available in the market. I have previously guided you on the necessary 5 personality traits to become a successful digital marketer and said that while traveling through this digital marketing journey …

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Impact of Live Video Streaming on Digital Marketing Trends in 2016

A few years from now, thinking of a digital marketing campaign without a video would be inconceivable. We are not talking about the age-old ad campaigns, but the one that has gripped the market like a magnet. We are talking about the live mobile video applications that gained prominence with the launch of Periscope. Since …

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Top 7 Digital Marketing Books That Never Fail

Despite the explosive growth of digital domain in recent years, books still rule. Be it the hardbound books or the sleek, designer e-books, they still carry the information and insights that no other platform delivers, and they are relevant to the core. For digital marketers who have mostly learned the skills with hands-on experience, reading …

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The Most In-Demand Digital Marketing Skills For 2016 in India

Being a digital marketer isn’t just about knowing how to post on social media platforms. It’s about far more than that. In the fast-paced business environment of today, apart from the basic skills of marketing, digital marketing experts need to strike a balance between creative and critical thinking skills that include knowledge of available platforms …

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