All You Need to Know About Snapchat Marketing

Backed by video streaming and live engagement, Snapchat is the next frontier in digital marketing. It is a platform with short, trendy, informative and impressively engaging videos. In short, Snapchat brings to the table for every marketer the perfect platform to gain undivided attention from their direct audience.

However, in order to start, consolidate and master the nuances of Snapchat marketing, here are the key tips for getting the strategy right.

  1. Features that rule

Unlike Facebook and Twitter, Snapchat history and its impressive line of features have a totally different story to tell. Launched in 2011, Snapchat is primarily a multimedia message sharing platform. The messages rightly called “Snaps”, can be a photo or a short video, with added filters, effects, text captions, and drawings. The recently introduced top-line features like “Lens”, “Story” and “Discover” are major advertising areas that marketers should master for superior virtual engagement.

  1. Targeting audience

Currently, there are more than 100 million registered Snapchat users, contributing to over 700 million multimedia messages daily. Most users are under the age of 25 years, with more than 70% of them women. Fashion lines, E-commerce and fast-food franchise promote their deals on Snapchat to the centennials and millennial age group, accounting and driving maximum revenue.

  1. Getting business on Snapchat

Snapchat is absolutely free to use. All you have to do is make an account that looks authentic and curate sizeable content to allure audience. Use “geo-filters” to tag places, roads, and people. Once you setup the profile, ensure you start following people who are already in your network.

Your business on Snapchat is all about direct engagement. How many people liked your videos? How many views? How much time users spent on “Stories”? These numbers will highlight how your marketing campaign is running in public.

  1. Integrating different marketing strategies

The marketers falter in engaging Snapchat users by trying totally fresh plans. Whether you are a start-up or an established business group, try to integrate your Snapchat marketing plans with existing social media marketing strategies.

What you can do?

  • Activate your influencers

Influencers on Snapchat actively drive a lot of profiles into business profiles. The key to master influencer marketing is to poach for the ones that are active in your location, who can promote your products, services or just the name. The best influencer in recent times has been “PokemonGo”.

  • Snap Ads

These are special paid ads that run for 10 seconds on the user profile in a full-length screen. A must explore opportunity!

  • Geo filter targeting

Some companies offer special geo filters that can be used only when the user is in particular location. It is a wonderful idea for marketers to cash onto, considering the fact that visitors often use “check-in” on Facebook. Similarly, the visual effect on Snapchat certainly has greater potential to bring fresh customers.

Leave a Comment

Your email address will not be published.