A.I. for Marketing Course
Create sophisticated machine learning models understand how to gather and clean data, select an algorithm, train, evaluate and deploy a model without code.
Why AI For Marketing Course?
Upskill to lead the way –
AI can be learnt without coding
World’s biggest tech giants like Google, Microsoft, Amazon & IBM offer a plethora of AI tools for non-coders.
Become an AI for Marketing Wizard
Acquire the most in demand skill
Learn how to embrace AI for Marketing
Predictive
Analytics
Learn how to predict churn, sales, advertising campaign performance, media buying mix, market basket analysis, lead scoring…
Clustering
Segmentation
Learn how to create clusters to maximise your ROI. Show the right message to the right customer at the right moment.
Natural Language Processing
Learn how to use NLP for sentiment analysis, competition research, trend analysis, customer feedback analysis
Psychographic Personalization
Learn how to reveal user psychographics to predict user behaviour and consumption preferences, segment users and personalise your website in real time based on psychographics to deliver hyper-personalized experiences.
Computer
Vision
Drive visual social listening, learn how to use visual data for personalization, implement visual search for an ecommerce store. Detect logos, emotions, assign labels, understand text from images using computer vision.
AI Marketing Automation Chatbot
Learn how to create an AI-powered chatbots that learns by itself based on previous customer queries. It can help you scale, save time, save cost, provide greater customer satisfaction, increase customer engagement, monitor consumer data to gain insights.
Learning Outcome
Concept Clarity
- Understand the scope of A.I. and what it possible for your business.
- Understand A.I. and machine learning terminologies, mind-set, and its application in marketing.
- Learn how to build a data science infrastructure for your business.
- Realise how predictive analytics, NLP and computer vision can empower your business.
Hands on Application
- Build sophisticated machine learning models – learn how to gather and clean data, select an algorithm, train, evaluate and deploy a model without code.
- Predict churn, sales or score leads with code-free tools.
- Segment customers, build clustering models to drive personalisation.
- Build natural language processing models for sentiment analysis, predict consumption preferences entity extraction, content classification, key phrase detection, topic modeling, language and syntax detection.
- Build computer vision models for social visual listening, image classification and object detection.
- Extract metadata from videos – face detection, celebrity recognition, visual text recognition, key frames extraction, shot change detection, topics, annotate videos, keyword extraction, sentiment analysis, generate caption s, speaker recognition, etc.
- Build an A.I. marketing automation chatbot.
AI For Marketing Course Curriculum
Day 1 : Introducing A.I. For Marketing
- Artificial intelligence fundamentals
- Application of AI & ML in marketing with inspirational stories and use cases.
- Machine learning fundamentals
- A.I. in pirate funnel
- How to build a data science infrastructure for your business
Day 2 : A.I. For Marketing Frameworks & Tools
- AI for marketing playbook
- AI project blueprint
- A.I tools for non-coders
Day 3 & 4 : Predictive Analytics
- Fundamentals of predictive analytics
- Create a prediction model for lead scoring
- Create a prediction model for sales forecasting
- Create a churn prediction model for a subscription company
Day 5 : Natural Language Processing
- Scope and impact of NLP on marketing
- Create a model for sentiment analysis
- Create a model for custom entities extraction
- Create a model for content classification
- Detect key phrases, topics, language, personally identificable information, and syntax
Day 6 & 7 : Computer Vision
- Train model to classify images via labels you choose
- Detect and track objects in images and video where they are and how many
- Extract metadata from videos - face detection, celebrity recognition, visual text recognition, key frames extraction, shot change detection, topics, annotate videos, keyword extraction, sentiment analysis, generate captions, speaker recognition etc
Day 8 : A.I. Marketing Automation Chatbot
- Build an A.I. marketing automation chatbot without code
Bonus : Checkout what you can choose in the bonus
- Understand segmentation and cluster analysis
- How to create market segments using cluster analysis
- Learn how to discover cutomer psychographics
- Leverage personality to predict consumption prefrences using natural language
- Learn how to personalise your website in real-time
- Vision - detect logos, emotions, landmarks, assign labels and understand text from images
- Learn how to create hyper-personalised outreach campaigns
- Web analytics, data tracking and marketing automation
- Learn how to scrape any website
Who should take this course ?
Pick a date to start the learning!
Online Live
Batch Starts From - 3rd June 2022
- Batch Time - 07:30 - 09:30 PM, IST
Online Live
Batch Starts From - 28th May 2022
- Batch Time - 07:30 - 09:30 PM, IST
Student Testimonials
Frequently Asked Questions
1. Is this a self-paced training or online webinar based training?
It is a live online training course. After you enroll for the course you get access to 22-course videos and a life-long weekly webinar. You can clear your doubts and be updated with the latest in AI for Marketing through webinar training.
2. How is the course priced?
INR 7795/-
3. What all does the course include? Does it include practical training?
This is practicle oriented course. You get access to 22 course videos, live sessions, 4 quizzes, 9 assignments, weekly webinar, lifetime community access, LMS and you become a part of our exclusive social network.
4. Is this course for fresher’s?
Yes, the course can be taken by anyone who has the eagerness to learn.
5. How long is the course?
The Curriculum goes on for 4 weeks, and then get access to our life long community sessions.
6. Do I get any certificates?
Yes, after the successful completion of the course you acquire an official certification, which is a great way show your accolade with the world. You can mention the certificate in your CV and social media profiles as a sign of your activity and commitment to self-improvement in the field of AI for Marketing.