Do Not Miss This Simple SEO Hack
Hey, what's up rankers. My name is Arpit and today I am going to show you a simple seo hack that can help you jump up the que and reach direct at the top .
So when you write a question on Google it will try to answer it in the search results itself. This is known as Google instant answers.
I'm sure you must have noticed this, but if you're not taking advantage of this guys. I'm telling you you're leaving money on the table.
So let me share an example wherein we took advantage of this.
One of our client wanted to rank for a keyword called projection welding machine and we did rank him on the first page but we wanted to do something better for him, because he was ranking on the 6th position.
If you write on Google what is projection welding machine. It is fetching the answer from our client's website.
So now the big question is how you can do this, simply by restructuring the content on your page in a manner that it's better understood by search engines, you can achieve this.
Let's look at an example when you write on google what is smart TV you see this instant answer coming from geeksquad.co.uk let's see how they have structured this page.
So this is how the page looks like the title of the page says what is smart tv they have also repeated the question in h1 that's the heading tag and they answered it right after the question, also let's check the source code of this page, to see if they are using any structure data, so right at the top, I see schema.org article so they have used article data type.
Ok so now analyse some more instant answers, so let me write flats below 15 lakhs in mumbai. You see 99acres.com, I have already analysed this page, page title is in partial match with my query but they have not used any advanced on-page strategies like they did not use structured data but the reason they are ranking is number 1 it's partial match and number 2 they have a very very good domain authority.
But still guys I wrote so many questions on google regarding property and put location in my query, I saw so many unanswered questions so if you are into selling property there is huge scope guys.
I analysed several other website which were ranking in google instant answers and what I noticed is websites which have good domain and page authority even without using structured data they were ranking in google instant answers given that they take advantage of page titles, ‘h’ tags and alt tags, however I could see a lot of website with less page and domain authority ranking in google instant answers just because they have implemented structured data in their website, so this makes it really important for you guys to understand how you can implement structure data in your website so you can rank in google instant answers.
So let's have a look at this, i have already pasted the coding here all you need to this is just replace the information from here with your information ,so we are learning structured data and the data type which we are using today is article.
So guys there is lot of data types available in schema.org but in order for you to rank in Google instant answer all you need to do is implement this Article data type. So I will be covering this today. So this script is json ld led this schema.org type is article just make sure that in the id section you put the url of your article you have published this is the article you will try to rank in google instant articles then headline of the article and make sure you put the question right here ,then the image of the url of the image, height and width ,date the article was published, the author of the article ,name of the author and then your organisation, the name of your organisation, your logo here is the url of your logo width and height then a small description about the article and that's it guys you are good to go.
For your convenience, you can find the code on this link all you need to do is put your information there and paste it on your target page.
So now to conclude, I strongly suggest you identify questions in your industry that your target audience might be looking for, make a dedicated page in your website to answer that question. While, I was researching I saw so many unanswered questions so there is immense opportunity go for it and make sure you get that extra traffic.
If you have any questions let me know in the comment section, I will be more than happy to help you guys, I hope you learnt something new today and if you did make sure you give this video a big thumbs up and subscribe to my channel for more amazing stuff.
Written by Arpit Khurana