No doubt! Writing is an exceptional skill. Social media has provided a multifaceted platform for writers. Although, social media platforms require social media writing skills. Social media marketing is altogether distinct from digital marketing. It’s not just about catchy words, hooks or captivating call-to-action when it comes to writing social media posts. That is the reason, writing social media posts is not as simple as that.
As a small enterprise owner, your social media ad writing should be captivating and professional to clients. By utilizing effective copywriting principles to eye-catching elements while interacting with your clients. This will definitely improve client interaction, open rates and click-through rates. You need to concentrate your energy on generating captivating copy for the important components of interaction such as email subject lines, posts to social media and headings for your content marketing pieces.
To get this social media writing skills, utilize these 5 tricks to make your social media ad writing more impactful for 2019.
If you get an opportunity to write, write in a simple manner. It will be good if you make it simple for your viewers than making it hard for them to understand. If you demand that a viewer on their feed should pause and click on the see more link to fetch the detailed content. That is the reason, experts say that you need to erase the content you find appropriate so the viewers do not need to access the detailed content. Make sure to remove needless adjectives as well as long words to generate a simple but impactful social media content.
2) Addition Of Brand’s Voice To Your Ad Copy
Branding is a basic step which attracts people to see and buy products. But to achieve this objective, your voice should be original. That is the reason, people expect unique words from you than hearing the same words from your competitors. Uniqueness can be built if you possess uniqueness in your product. This uniqueness can be achieved with help of your company’s mission as well as vision objectives. Your unique ad copy will allow you to gain the trust of your consumers. This is because your ad copy will be precisely made for them.
3) Spend Time On Call-To-Action
Marketers need to utilize active language that concentrate on the benefit to the viewer which allows to get more clicks. But it is also vital that you need to think about the bigger picture than thinking about that one click. You need to find answers regarding consumers next move and the fundamental objective of this ad.
That is where call-to-action comes into the picture. Your call-to-action should forecast your next move. Your popularity will increase as your call-to-action will deliver its promises.
4) Test Your Ad Copy
There are several social media platforms which provides you with more space for your ad copy. But it is not a compulsion to utilize that space. If you are delievering your message through the call-to-action with minimum lines, it is recommeded that you should utilize this strength. Although there has been conflictual advises from experts as some believe that short copy is impactful while some think that long copy is effective.
Having said that, split testing will allow you to know the exact copy length which will have a greater impact on consumers. The trick is to deliever your message with precision as well as comprehension of your message.
5) Avoiding Weasel Words
Weasel words give you an assumption that a significant process has occurred. On the contrary, it is useless. You cannot attract your consumers by saying ‘maybe’, ‘hopefully’, ‘try.’ You need to avoid these shallow words and utilize assuring words such as ‘guarantee’ or ‘expect.’ This will definitely make an impact on your consumers and also shows your confidence in your product.